How Veya Noir Began

Veya Noir began with a simple idea: getting dressed shouldn’t feel like work.

Style is personal. It’s what you live in throughout the day, not something that should demand constant attention. From the start, the focus was on clothing that feels easy to wear, looks considered, and is simple to return to time and time again.

What started as a small idea gradually became a carefully curated online store, shaped by a real appreciation for fit, comfort, and how women actually wear their clothes. There are no strict rules or unnecessary details—just thoughtfully chosen pieces made to fit naturally into everyday life.store, shaped by an appreciation for fit, comfort, and how real women actually wear their clothes. No rigid rules. No unnecessary complexity. Just pieces designed to fit into everyday life.

Our Approach to Style

We don’t build collections around trends, and we don’t feel the need to constantly change things for the sake of it. Style isn’t about keeping up—it’s about knowing what you actually like wearing.

When we choose pieces for Veya Noir, we think about everyday use. How it feels when you put it on in the morning. Whether it’s comfortable enough to wear all day. Whether it still feels good after you’ve owned it for a while.

Some pieces are simple, some are more structured, but everything is selected to be easy to wear and easy to style. The aim is clothes that feel relevant now and still make sense later, without feeling dated or overly trend-driven.

What We Care About

We pay attention to the small things. How something feels when you first put it on. Whether it’s comfortable enough to wear all day. If it still feels like a good choice after you’ve worn it a few times.

Comfort matters, but so does feeling confident in what you’re wearing. When we choose pieces for Veya Noir, we look for clothing that’s easy to style, easy to wear, and not overly complicated. The goal isn’t to stand out for the sake of it, but to make getting dressed feel more straightforward.

We’d rather offer fewer pieces that get worn often than a lot of options that sit in the back of your closet.

Our Collections

Our collections are built around everyday wear. These are pieces meant to be part of your regular rotation, not saved for one specific occasion.

You’ll find relaxed items like knitwear and trousers, along with more structured pieces such as dresses and jackets. Everything is chosen with comfort and practicality in mind, so it fits naturally into different parts of your day.

Some days you want to keep things simple, other days you want to look a bit more put together. The idea is to offer clothing that works for both, without feeling tied to a trend or a single season.

Get in Touch

If you have a question or need help, you can always reach out. We’re happy to help.

Store Name: Veya Noir
Business Name: Kristoffer Gunnarsson
Business Address: Tångringsgatan 4b, 78439 Borlänge, Sweden

Fulfilment: Hangzhou, China

Email: info@veyanoir.com
Phone Number: +46 765 634 113
Contact Form: Here

Customer Support Hours:
Monday to Friday: 8:00 AM – 5:00 PM (GMT-5)
Saturday & Sunday: Closed

We aim to respond to all enquiries within 24 hours on business days.